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Art Director: "I like the concept. But the type's just not doin it for me, man."
Artist: "What kind of font do you want?"
Art Director: "Like, I dunno man, one with the wow factor!"
Artist: "The 'wow' factor? But I've trawled the net lookin' for the hottest fonts!"
Art Director: "Well, then maybe we need a custom job? Like, a font which speaks the client's language."
Artist: "I'd love to, but the suits won't wear the cost..."
Art Director: "It'll be cool, man. We'll bury it in the media budget."
Artist: "Can I be Art Director one day?"
Art Director: "I'm late for lunch..."
To discuss your custom type requirements, email us on enquiries@atf.com.au or phone 02 4963 7107.
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